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• Company Overview
• Company Milestones
• Executive Bios
• Knot Statistics
• Industry Statistics
• Awards
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The Knot Inc., Weddings for the Real World, is one of the world's leading wedding media and services companies, providing today's to-be-weds with comprehensive wedding planning information, interactive tools, and resources. With a fresh voice and real-world sensibility, The Knot has extended its brand to every venue brides and grooms turn to plan their weddings -- online at the #1 wedding website, TheKnot.com, and on newsstands and in bookstores nationwide.

Since 1996 when it pioneered the online wedding space, The Knot has focused on filling the void created by antiquated wedding resources and curing the clutter of the highly fragmented bridal industry. With its trademark voice and real-world sensibility, The Knot provides today's to-be-weds with first-class wedding planning information, tools, and resources through online properties and print publications.

Shortly after securing seed financing from America Online, The Knot Inc. secured additional rounds of funding from industry giants Hummer Winblad Venture Partners and QVC, Inc. In December 1999, The Knot raised $35 million in its initial public offering. And in February 2002 The Knot received additional backing from The May Company.

With over 2 million unique members and more than 4,200 new members a day, The Knot has the largest audience -- bar none -- of wedding-obsessed, cash-wielding brides.

TheKnot.com, the #1 wedding website, is the exclusive wedding content provider to the Internet's top portals: MSN, Netscape and CompuServe.

Through partnerships and acquisitions, The Knot has aggressively extended its brand to every medium: online at TheKnot.com; in bookstores nationwide through two book series with Chronicle Books and Random House's Broadway Books; and on newsstands nationwide through print publications, THE KNOT Weddings® magazine and THE KNOT Weddings regional magazines, which boast a combined circulation of 1.4 million.

Through print properties and online services, The Knot has established several distinct revenue streams, including:

Online Advertising

The Knot has leveraged its reach -- unmatched by any other bridal company -- into advertising dollars by offering national and local businesses strategic integrated online marketing programs that are targeted directly to the industry's largest, most qualified audience of to-be-weds.

E-commerce

The Knot is a leader in wedding-related e-commerce. The Knot Wedding Shop is the largest retailer of wedding supplies, favors, and attendant gifts on the Internet, and The Knot Gift Store & Registry is a principal player in the online registry arena. Through direct-to-manufacturer selection and strategic retailing partnerships with key industry players, The Knot Stores offer superior selection, a seamless, round-the-clock shopping experience, and superlative service. The Knot also sells its own wedding collections to couples and other retailers.

Publishing & Products

THE KNOT Weddings Magazine features a revolutionary directory format that allows couples to find what they're looking for with unparalleled ease. THE KNOT Weddings regional magazines help couples plan their weddings in over 25 U.S. cities and enable local vendors to deliver their messages directly to their target audience. Through partnerships with acclaimed book publishers Broadway Books and Chronicle Books, The Knot also has authored two wildly popular wedding-planning book series, which have combined sales of more than 100,000 copies.