|
|
 |
 |
|
Effective 07/16/07
We have created this Privacy Policy to let you know why
we collect information from you and what we do with it. The Knot and all of its
trade names, including but not limited to Bridalink (collectively reffered to
hereafter as The Knot), is a licensee of the TRUSTe Privacy Program and this
statement discloses the privacy practices for The Knot (www.theknot.com).
TRUSTe is an independent, non-profit initiative whose mission is to build
users' trust and confidence in the Internet by promoting the TRUSTe principles
of fair information practices. Because The Knot wants to demonstrate its
commitment to respecting your privacy, it has agreed to disclose its
information practices and have its privacy practices reviewed for compliance by
TRUSTe. |
|
By displaying the TRUSTe trustmark, The Knot has agreed
to notify you of:
1. What personally identifiable information of yours or third-party
personal identification is collected from you through The Knot
2. The organization collecting the information
3. How the information is used
4. With whom the information may be shared
5. What choices are available to you regarding collection, use, and
distribution of the information
6. The kind of security procedures that are in place to protect the loss,
misuse, or alteration of information under The Knot control
7. How you can correct any inaccuracies in the information |
|
 |
|
If you have questions or concerns regarding this
statement, you should first contact The Knot Member Services by emailing
membersupport@theknot.com and writing "Privacy Policy" in the subject
line. You may also write to The Knot Member Services at 462 Broadway, Floor 6,
New York, NY 10013 or call (212) 219-8555.
If you do not receive acknowledgment of your inquiry or your inquiry has not
been satisfactorily addressed, you should then contact TRUSTe through the
"TRUSTe WatchDog Dispute Resolution Process". TRUSTe will then serve as a
liaison with The Knot to resolve your concerns. |
|
 |
|
The first thing to remember about privacy is that there
is only so much information that any website can collect without your answering
of specific questions. The Knot logs IP addresses (in other words, the location
of your computer on the Internet) for system administration, troubleshooting,
and to examine overall traffic trends. (For example, IP addresses help us
determine the percentage of people coming from various online gateways, such as
Yahoo! or America Online.) This information, in aggregate form, is recorded for
administrative purposes only. IP addresses are not linked to any personal
information.
The Knot uses a cookie, a small data file stored on your computer, to
customize portions of our site to your preferences. For example, The Knot uses
a cookie to identify you as a Knot member and to make sure that only you have
access to, for example, your own personal wedding budget and calendar. This
way, you answer certain questions only once and not every time you participate
in an activity or event. The cookie by itself doesn't tell us, or anyone else,
who you are, what your email address is, or anything else personal. You provide
that information when you register with The Knot, and only The Knot has access
to that information. If you choose set up your browser to reject all cookies,
please understand that you may be limited to some the areas or functionality
within our site.
For more information on cookies, please see our
Cookie FAQ.
You can browse The Knot and read our editorial content without
registering or providing any personal information. However, in order to take
advantage of our personalized services, you are required to provide us with
information such as your name, email address, real-world address, wedding date,
and role in the wedding. We collect similar information from users who choose
to participate in our contests and promotional events. We always let you know
before we collect any personal information from you. |
|
 |
|
Information we collect from your membership helps us to
improve our content, customize certain pages for you, and update you about The
Knot. From time to time, The Knot does share names, postal addresses, and
demographic information with other pre-screened organizations that have
specific direct mail product and service offers we think may be of interest to
you. You may choose at any time to remove your name and address from these
mailing lists by editing your privacy preferences (see paragraph below) or by
letting us know via email to membersupport@theknot.com
(please include your name, address, and email).
The Knot is currently contracted with Tacoda, Inc., a third party, to track and
analyze anonymous usage and browsing patterns of our visitors and customers.
All data collected by Tacoda on behalf of our Web sites is owned by The Knot. This
information is used to help provide advertisers with more targeted advertising
opportunities, which means that our users see advertising that is most likely
to interest them, and advertisers send their messages to people who are most
likely to be receptive, improving both the viewer's experience and the
effectiveness of the ads. For more information about Tacoda’s privacy policy,
including how to opt out, go to
www.tacoda.com/notice. |
|
 |
|
| You can access or update your personal information,
including subscriptions to our email newsletters, at any time. To unsubscribe,
you can follow the instructions on the bottom of each newsletter, edit your
privacy preferences in your member profile at http://www.theknot.com/profile.
If you would like to deactivate you membership with The Knot, you should
contact The Knot Member Services by emailing
membersupport@theknot.com and writing "Deactivate Membership" in the
subject line. You may also write to The Knot Member Services at 462 Broadway,
Floor 6, New York, NY 10013 or call (212) 219-8555. |
|
 |
|
| The Knot contains links to other websites. We cannot be
responsible for their content or for private information that you may choose to
share with them. Please note: Information you release directly to parties who
provide services to The Knot, such as any vendors in The Knot Shop or other
sites you encounter on the Internet (even sites that are co-branded with The
Knot) may be subject to different rules of use or disclosure. We encourage you
to investigate and ask questions before disclosing personal information to
third parties. |
|
 |
|
Your privacy is very important to us, but due to the
existing legal regulatory and security environment, we cannot fully ensure that
your private communications and other personally identifiable information will
not be disclosed to third parties. Under certain circumstances, the government
or third parties may unlawfully intercept or access transmissions or private
communications. Additionally, in the unlikely event we need to investigate or
resolve possible problems or inquiries, we can disclose any information about
you to private entities, law enforcement, or other government officials as we,
in our sole discretion, believe necessary or appropriate.
Finally, we use industry standard efforts to safeguard the confidentiality of
your personal identifiable information, such as firewalls and Secure Socket
Layers (SSL) where appropriate. We also do everything in our power to protect
user-information off-line. All of our users' information, not just the
sensitive information mentioned above, is restricted in our offices. Only
employees who need the information to perform a specific job (for example, a
Member Services representative) are granted access to personally identifiable
information. Our employees must use password-protected screen-savers when they
leave their desk. When they return, they must re-enter their password to
re-gain access to your information. Furthermore, ALL employees are kept
up-to-date on our security and privacy practices. Every quarter, as well as any
time new policies are added, our employees are notified and/or reminded about
the importance we place on privacy, and what they can do to ensure our
customers' information is protected. Finally, the servers that we store
personally identifiable information on are kept in a secure environment, behind
a locked cage requiring keys, photo ID key cards and biometric scans to access.
We hope this policy clarifies our procedures regarding your personal
information. If you have any questions about the security at our website, you
can send an email security@theknot.com. |
|
 |
|
| Though we make every effort to preserve your privacy we
may need to disclose personal information when required by law wherein we have
a good-faith belief that such action is necessary to comply with a current
judicial proceeding, a court order or legal process served on our Web site. |
|
 |
|
If at some point in the future, there is a change to our
information usage practices that affect your personally identifiable
information, we will notify you by email of the relevant changes. At the time
of this message, you will be able to opt-out of this information usage by
sending a message to membersupport@theknot.com.
We will also post the changes in our privacy statement 30 days prior to a
change. You should also check this posted privacy statement for changes.
The Knot encourages you to learn as much as you can about your privacy on the
Internet. To find out more, visit TRUSTe.
We use third-party advertising companies to serve our ads on our Web site.
These third-party advertising companies employ cookie and 1x1 pixel .gifs or
web beacons to measure and improve the effectiveness of ads for their
clients. To do so, these companies may use anonymous information about your
visits to our website and other websites. This information can include:
date/time of banner ad shown, the banner ad that was shown, their cookie,
the IP address. This information can also be used for online preference
marketing purposes.
If you want to prevent a third-party advertiser from collecting data,
currently you may either visit each ad network's web site individually and
opt-out or visit the NAI gateway opt-out site to opt-out of all network
advertising cookies.
Click here for the NAI gateway opt-out site. This
site will also allow you to review the third-party advertising companies'
privacy policies. |
|
|
|
| THE KNOT AT A GLANCE |
|
#1 wedding website with 3.2 million unique visitors a month
3,000 + new members join TheKnot.com each day
Exclusive wedding content provider to MSN and CompuServe
Brand extensions in all media: Internet, magazines, books, streaming video and broadband.
Leading retailer of wedding favors and supplies on the Internet
Named "Best Wedding Hub" four years in a row by Yahoo! Internet Life
Voted "Forbes Favorite" Online Gift Registry |
|
