Wedding Dress Preservation 101: Everything You Need to Know to Make Your Look Last a Lifetime

The wedding's over and your gown, possibly the most expensive item of clothing you've ever owned, is hanging in your closet. Now what? As a newlywed, chances are you've heard of wedding dress preservation—or maybe you haven't. Either way, we're here to answer all your questions including the wedding dress preservation cost you can expect to pay.

We spoke with a few industry experts to ensure you have all the knowledge you need around wedding dress preservation. As the president and owner of Happily Ever After, the exclusive gown preservation partner of Wedding Dress Preservation by The Knot, Jeff Schwegmann knows the ins and outs of getting your gown back to its original condition. Likewise, Sally Lorensen Conant, the executive director of the Association of Wedding Gown Specialists, has built a career on helping make wedding memories last forever. Below, these two wedding gown pros open up about preserving wedding gowns.

Whether it's for sentimental reasons (see above: most expensive piece of clothing you've ever owned), or to be repurposed down the line, Schwegmann and Conant will be the first to tell you that preserving your wedding dress is always a good idea. Now, with this helpful guide, you'll have all the tools you need to get started (you're welcome). Keep reading to discover our top tips, then check out some of our wedding dress preservation packages that are available right now.

FEATURED VIDEO FROM THE KNOT

In this article:

• What Is Wedding Dress Preservation?
• What Is the Difference Between Cleaning and Preserving a Wedding Dress?
• How Much Does Wedding Dress Preservation Cost?
• How Long Does It Take to Preserve Your Wedding Dress?
• Wedding Dress Preservation Mistakes to Avoid

What Is Wedding Dress Preservation?

Bridal dress preservation refers to the special cleaning and packaging techniques used to ensure your gown retains its beauty. Let's be real here: After a day spent trailing behind you down the aisle and dance floor, your gown will be dirty. Thankfully, with a little TLC, it can look good as new. First, a professional preservationist will survey your gown—the materials, embellishments and various stains, and will then formulate a specialized cleaning procedure. "Cleaning your gown is the single most important part of the preservation process and all the stains, including the hidden ones containing sugar that turn brown over time, must be removed," says Conant. After cleaning, your gown is wrapped in acid-free tissue paper and placed in a museum-quality archival box for your keeping.

What Is the Difference Between Cleaning and Preserving a Wedding Dress?

The short answer? Wedding dress cleaning is essential. Preservation is optional.

Whether you choose to get your gown cleaned or preserved, both processes start with stain removal. After all, there's probably at least one stain on your dress after the celebration–whether it's champagne, dirt or a little bit of frosting–and you certainly wouldn't want those stains to be frozen in time. "You should only preserve clean wedding gowns," Schwegmann says, so if you're going to have your gown preserved, take both steps.

With that information, you might be wondering if cleaning alone is enough, or if you should opt for the full bridal gown preservation package. The answer? It depends. If you're planning on wearing your wedding dress in the near-ish future (say for a second celebration or a vow renewal on your one-year anniversary) a simple cleaning should suffice for the time being. However, if you're hoping to have your gown's beauty last long-term so it can be passed down to a loved one, preservation is the way to go.

How Much Does Wedding Dress Preservation Cost?

Since you're here, you're probably wondering, "How much does it cost to preserve a wedding dress?" So, let's talk about it. Generally, you should expect to pay between $250 to $700 to have your wedding dress preserved, though prices can go as high as $1,000 depending on the gown and where you are located.

Looking for a flat fee that you can trust? We get it. Wedding Dress Preservation by The Knot doesn't skimp on the details, but still manages to offer competitive rates. The Cleaning and Preservation package costs $285, while the Wedding Dress Cleaning Only package costs $255. Minor repairs, pressing and steaming, as well as shipping and handling are all included.

We recommend factoring in the cost of wedding dress preservation into your wedding budget. That way, when your event is over, you won't be hit with unexpected expenses. Luckily, with our free and easy-to-use budget tool, you can use real pricing data to help you set goals and inform your spending.

Wedding Dress Preservation Cost Factors

As mentioned above, the cost of having your wedding dress preserved can vary for each bride. "Your heavily beaded silk ball gown, for instance, will cost more than a simple polyester gown you wore on the beach, and you should never trust your designer gown to someone offering a bargain price," Conant says. "Saving a few dollars is simply not worth the risk of ruining your wedding dress." Here are a few other factors that can influence your wedding dress preservation cost:

• The fabric of your gown: Stains can be removed from some fabrics much easier than others. For delicate fabrics like silk, you may be charged more since the cleaning process is more involved.
• The length and silhouette of your gown: Short dresses will typically cost less to clean and preserve than floor-length gowns. The more fabric you have, the more you can expect to pay.
• Ornamentations and embellishments: Details like sequins, feathers and floral appliques can make the cleaning process a bit trickier. For that reason, you can expect to pay more to preserve a heavily-embellished gown.
• The degree of stainage: Wedding dress preservation companies may charge you more for the removal of deep, set-in stains, since they require more time and attention.
• Your geographic location: The average wedding dress preservation price is typically greater in cities with high costs of living.
• How quickly you need your gown preserved: If you need your gown preserved fast, you may encounter additional fees for expediting the process.

Wedding Dress Cleaning Cost

Because wedding dress cleaning is just one of the steps in the preservation process, it shouldn't cost you quite as much. Should you choose to only have your gown cleaned and not preserved, you can expect to pay between $200 to $300.

How Long Does It Take to Preserve Your Wedding Dress?

The entire process of preserving your wedding dress will typically take between four to six weeks. That being said, we recommend doing a little detective work ahead of the wedding to determine where you'll take your gown in after the event. That way, if your dress is stained badly or damaged on your wedding day, a helpful family or bridal party member can drop it off right away. Remember: The less time a stain has to sit on your dress, the greater the chance is of it coming out.

Wedding Dress Preservation Mistakes to Avoid

If you want your wedding dress to stay gorgeous forever (or at least until you decide what to do with it), here's what not to do.

Waiting Too Long

If you've managed to make it out of your wedding day stain-free, major props to you. However, don't get too comfortable just yet. Unfortunately, some substances—sugar, sweat and other oils, for example—might not be visible right away, but can show up as stains over time. Champagne is perhaps one of the biggest offenders. While it may initially dry undetectable, if left untreated, it will most likely oxidize and turn yellow over time. To tackle both seen and unseen stains before it's too late, it's crucial to begin the preservation process as soon as you can. Schwegmann recommends waiting no longer than three to four weeks after your wedding.

Not Working With a Specialist

You might think to yourself, "How hard can it be to preserve a wedding dress?" Spoiler alert: Very. You should put your future heirloom in the hands of the pros. Don't gamble–if not properly preserved, your gown may not stand the test of time. If you aren't completely sold on investing in wedding dress preservation right away, there are certain precautions you can take for the time being to ensure your dress is protected. "Cloth or tyvek bags can offer short-term protection, but your gown should not hang for long periods of time, and a wedding chest provides more protection from sharp objects, smoke and from fire," Conant suggests.

Storing Your Dress Improperly

Getting your wedding dress preserved is just one piece of the puzzle. From there, you'll have to ensure it is stored properly in order to avoid any environmental damage. The box your dress is sealed in should be placed in a temperature controlled room (air conditioned is best), out of direct sunlight, and away from dampness or humidity. Usually, a closet shelf or under the bed will do just fine. Preserved wedding dresses should never be hung on a hanger, since that could stretch the fabric over the years, especially if the gown is heavy.

The preservation box will be airtight and sealed for safekeeping, and if you open it, you risk discoloration due to oxygen exposure. Don't break the seal until you're ready to pass it down or repurpose it, or only if you're willing to have it preserved and sealed all over again. Luckily, wedding dress preservation boxes usually have a see-through window (the ones from Wedding Dress Preservation by The Knot do), so you can sneak a peek whenever you like.