These Online Sex Toy Shops Will Help You Stock Up Your Nightstand Discreetly

Plus a curated list of top products to add to your shopping cart ASAP.

Collage of sex toys from online places to buy sex toys

Photos, from left to right: Adam & Eve, Dame, PinkCherry,Design: Ashley Detmering

Updated Apr 14, 2025

Whether you've been with your partner for a few years or you've been married for more than a decade, you may be looking for ways to try new things in the bedroom. Sex toys can be an excellent way to mix things up and enjoy new sensations together. (After all, there are some things that only a sex toy can do.) If the idea of going to a sex toy shop makes you both blush, you're in luck. You can shop online and have them shipped to your doorstep, typically in discreet packaging safe from the prying eyes of nosey neighbors. Wondering where to buy sex toys online? We've rounded up the best online sex toy shops and even picked out a curated list of top products so it's not hard to find sex toys you'll both enjoy.

Sex toy shops in this article:

1. The Best Online Sex Toy Shop for Affordable Products: PinkCherry

If your mantra is "never pay full price," check out PinkCherry. The retailer frequently has site-wide sales on more than a million products, and frequent buyers can get deeper discounts by joining the free rewards program. PinkCherry has a wide range of affordable sex toys and sexual wellness products, from vibrators and male masturbators to kegel tools and dilators. If you're looking for long-distance toys, they have a wide range of We-Vibe products, including the popular We-Vibe Chorus.

Shop PinkCherry

2. The Best Online Sex Toy Shop for Trying Something New: Adam & Eve

Adam & Eve offers a 100% satisfaction guarantee. If you try something and it's not your vibe, simply send it back for a refund or replacement. Of course, you may find some things you can't live without like a TikTok viral Rose vibrator, vibrating panties or Eve's Vibrating Strapless Strap-On.

Shop Adam & Eve

3. The Best Online Sex Toy Shop for Discreet Sex Toys: Unbound Babes

Are you looking for discreet sex toys that you could toss into your luggage without worrying about what security would think if they do a bag check? Many of Unbound Babes' sex toys don't look like sex toys at all. Try their bestsellers like the Puff clitoral suction toy, Flick vibrating ring and Clutch rabbit vibe. You'll also find product offerings suitable for a spectrum of genders, sexualities and abilities.

Shop Unbound Babes

4. The Best Online Sex Toy Shop for Women: Dame

In 2014, a female sexologist and a MIT engineer started Dame to help close "The Pleasure Gap" so women and men are equally satisfied with their sex lives. In addition to sex toys like their bestselling Dom external wand vibrator and Eve hands-free couples vibrator they offer personal care, sexual wellness and home products like Thro, a waterproof sex blanket for mess-proof sex.

Shop Dame

5. The Best Online Sex Toy Shop for Freebies: Lovehoney

In addition to frequent sales and student discounts, Lovehoney offers free gifts with purchase, including full-size vibrators, cock rings and lingerie. Not sure what toys to buy first? Check out their bestsellers like the Womanizer Enhance Pleasure Air Clitoral Vibrator, Blowmotion Warming Vibrating Male Masturbator and Lovehoney High Roller Remote Control Rotating Prostate Massager.

Shop Lovehoney

6. The Best Online Sex Toy Shop for Variety: Babeland

Pink We-Vibe Sync vibrator from Babeland

Babeland has just about anything you can imagine. Whether you're looking for toys to use solo or together, you can find it at Babeland. Give bestsellers like the We-Vibe Sync, Gala Confetti Dildo and We-Vibe Pivot Vibrating Penis Ring a starring role in your next sex sesh. They also offer a curated selection of accessible sex toys that can be used hands-free or with easy-to-grip features. After shopping, check out their blog for inclusive sex education.

Shop Babeland

7. The Best Online Sex Toy Shop for Lesbians: Wet For Her

Owned and operated by lesbians, Wet for Her is the place to go for toys made for lesbians and other LGBTQIA+ identities. With harnesses, strap-ons, gender-affirming gear and products designed to fit a variety of bodies and preferences, many will find a more inclusive range of goodies at this top-rated retailer. Try some of their bestselling and best-reviewed products like a scissoring vibrator, bendable strap-on dildo and brief harness.

Shop Wet For Her

8. The Best Online Sex Toy Shop for Stylish Toys: Bellesa

Looking for a toy you can display prominently on your nightstand instead of shoved deep in your sock drawer? The women-owned company Bellesa has products that people proudly display on their Instagram feeds, including quite a few celebrities. Start with bestsellers like the AirVibe Pro, Demi Wand (a collaboration with Demi Lovato) and the KeyVibe Secret Panty Vibrator.

Shop Bellesa

9. The Best Online Sex Toy Shop for High-End Sex Toys: Lelo

Are you looking for 24K gold sex toys? You'll find them on Lelo with prices ranging from $2,590 butt plugs to a $20,000 G-spot vibrator. Not quite in your price range? You can buy other less expensive luxury toys like the app-controlled G-spot vibrator, clitoral vibrator and vibrating anal beads.

Shop Lelo

10. The Best Online Sex Toy Shop for Minimalists: Maude

Maude offers sexual wellness products that are fun to use before, during and after sex. Think: massage candles, lubricants, oils, vibrators, bath salts and more. All of Maude's products are premium-made with options including 100% natural latex condoms, aloe- and water-based personal lubricants and organic body and massage oil. Their sex toys are chic and minimalist – no bright colors here – and made of 100% platinum-grade silicone. Try the vibrating ring, external vibrator and internal vibrator.

Shop Maude

11. The Best Online Sex Toy Shop for Sleek Sex Toys: JimmyJane

For those who desire sleek toys, JimmyJane is the place to be. They offer a range of sex toys for both coupled and solo play, including dildos, vibrators, butt plugs, lubricants, toy cleaners and massage products. Try bestsellers like a rechargeable finger vibrator, thrusting vibrator and male vibrating stroker.

Shop JimmyJane

12. The Best Online Sex Toy Shop for Brides: Lovers

Lovers has provided high-quality products with reliable service for over 40 years, so it's safe to say they know their stuff. This well-established sex toy store offers friendly customer service and a generous rewards program. If you're planning a wedding, check out their bridal lingerie and sex toy collection that's fun for the wedding night, honeymoon and beyond. In addition to lingerie, there's a sleek white bondage kit, white furry handcuffs, dark chocolate body paint and plenty of white lingerie. They also have an impressive selection of bachelorette favors and decor.

Shop Lovers

13. The Best Online Sex Toy Shop for Friends: Pure Romance

Get your besties together for a Pure Romance party. The company reports that more than 5 million women attend Pure Romance parties each year, giving them the chance to shop with a consultant, ask intimate questions and learn about sexual health. If you don't want to shop for sex toys with friends, you can buy any of their products online like their thrusting dual action vibrator, vibrating cock ring and air pressure dual action vibrator. The company is known for their bestselling lubricants and enhancements.

Shop Pure Romance

14. The Best Online Sex Toy Shop for Toys and Lingerie: Ann Summers

If you want to stock up your lingerie drawer quickly and affordably, peruse Ann Summers' selection of budget-friendly lingerie. While you're at it, you can fill your nightstand. The online store offers fan-favorite vibrators and couples sex toys from brands including Womanizer, Lelo and We-Vibe. Their top-rated sex toys include an introduction to anal set, crystal jelly vibrator and the Lelo Sona Cruise Clitoral Vibrator.

Shop Ann Summers

15. The Best Online Sex Toy Shop for Gwyneth Paltrow-Approved Products: Goop

Goop is the modern lifestyle brand founded by Gwenyth Paltrow that's famous for its luxurious approach to health and wellness. We recommend the 24K gold Crave Tease Vibrator Ring and Crave Vesper 2 Vibrator. You can also stock up on chic lubricants and oils like the Nécessaire Sex Gel, Glissant Hydratant D'Amour Lubricant Spray and Goop Wellness Sex Oil.

Shop Goop

16. The Best Online Sex Toy Shop for Vibrators: Smile Makers

Online sex toy shops can be overwhelming because there are *so* many products. If you're just looking for vibrators, check out Smile Makers. There are rave reviews for the tongue vibrator that mimics oral sex, the lipstick vibrator designed for new moms and the bullet vibe geared toward beginner vibrator users.

Shop Smile Makers

17. The Best Online Sex Toy Shop for Alleviating Painful Sex: The Pelvic People

Kiwi + Ohnut starter pack from The Pelvic People

The Pelvic People's mission is to end painful sex. The team says their tools are recommended by more than 5,000 clinicians worldwide, including physicians, physical therapists and sex therapists. If entry is painful, vulva owners can use the Kiwi to relieve muscle tension, stimulate the clitoris and work on pelvic floor exercises. If vulva owners have pain from deep penetration, the penetrating partner can wear the Ohnut Depth-Limiting Rings to control depth. Penetrating partners have told the company they "feel like they're going all the way in." It's a win for everyone.

Shop The Pelvic People

Additional reporting by Jamie Cuccinelli.