Asha Dawson
OWNER & LEAD PLANNER
Typically responds within 24h
Serving couples across Atlanta, GA, Event Productions by Gen is a premier wedding planning company that specializes in bringing visions to life. Owner Asha and her dedicated team can offer services for your big day to ensure you enjoy a milestone occasion that is perfectly tailored to you.
These professionals believe that every love story is a masterpiece and wish to craft a celebration that reflects your unique connection. Passionate about fostering relationships and uncovering the essence of each milestone, they will design an immersive event and memories that you'll cherish forever. Asha founded this business after being inspired by her grandmother, Geneva, and her family's tradition of lifelong commitments and meaningful marriages. Growing up surrounded by these loving values and with an extensive background in travel, education, and the event industry, Asha brings a wealth of experience and passion to each wedding she plans.
Event Productions by Gen offers a variety of packages and services to suit a range of wedding styles. Whether you need full or partial planning, services such as design, budgeting, timeline creation, and day-of coordination are available to you. From the initial consultation to the final farewell, the team will be with you to transform your fairytale wedding into a reality with elegance, artistry, and love. The flexible event team boasts a number of industry connections, an open-minded approach, and attention to detail, ensuring every element is handled. Contact Event Productions by Gen for more information about their services today and start planning your dream wedding.
Black-owned and Woman-owned Business
+2 years in business
Speaks English, French, Spanish
Prices & packages
Partial Planning
$999 starting price
Partial Planning
$999 starting price
Contact for hours
Contact for hours
Event insurance
Event insurance
Timeline for month & day of
Timeline for month & day of
1 hour rehearsal
1 hour rehearsal
Vendor coordination
Vendor coordination
Team of experienced, assistant planners
Team of experienced, assistant planners
Travel logistics for couple & guests
Travel logistics for couple & guests
Set up/Break down for event
Set up/Break down for event
Decor coordination (signage, linens, tablescapes)
Decor coordination (signage, linens, tablescapes)
Full Planning
$3,000 starting price
Full Planning
$3,000 starting price
Contact for hours
Contact for hours
Vendor research and consultations
Vendor research and consultations
Complimentary add on service (up to $200 value)
Complimentary add on service (up to $200 value)
Budget tracking & payment reminders
Budget tracking & payment reminders
Wedding invitation design and RSVP tracking
Wedding invitation design and RSVP tracking
All features of partial planning package
All features of partial planning package
Engagement party planning
Engagement party planning
Hotel room block coordination
Hotel room block coordination
Wedding website construction
Wedding website construction
Showing slides 1 to 2 out of 2
- Partial Planning$999 starting pricePartial Planning$999 starting priceContact for hoursContact for hoursEvent insuranceEvent insuranceTimeline for month & day ofTimeline for month & day of1 hour rehearsal1 hour rehearsalVendor coordinationVendor coordinationTeam of experienced, assistant plannersTeam of experienced, assistant plannersTravel logistics for couple & guestsTravel logistics for couple & guestsSet up/Break down for eventSet up/Break down for eventDecor coordination (signage, linens, tablescapes)Decor coordination (signage, linens, tablescapes)
- Full Planning$3,000 starting priceFull Planning$3,000 starting priceContact for hoursContact for hoursVendor research and consultationsVendor research and consultationsComplimentary add on service (up to $200 value)Complimentary add on service (up to $200 value)Budget tracking & payment remindersBudget tracking & payment remindersWedding invitation design and RSVP trackingWedding invitation design and RSVP trackingAll features of partial planning packageAll features of partial planning packageEngagement party planningEngagement party planningHotel room block coordinationHotel room block coordinationWedding website constructionWedding website construction
- Starting prices may not include all fees a vendor may charge.
- Couples usually spend $1,000
Are you interested?
Reach out and share your wedding details.
Details
Destination Weddings
Destination Wedding Planning
Planning
A la Carte Wedding Planning
Budgeting
Day-Of Coordination
Destination Wedding Planning
Full Service Wedding Planning
Honeymoon Planning
RSVP Tracking
Se Habla Español
Wedding Design
Wedding Website
Wedding Activities
Getting Engaged
Engagement Party
Honeymoon
Rehearsals & Parties
After Party
Bachelor Party
Bachelorette Party
Bridal Luncheon
Bridal Shower
Couples Shower
Engagement Party
Rehearsal Dinner
Welcome Party
Wedding
After Party
Ceremony
Cocktail Hour
Day After Brunch
Reception
Rehearsal
Rehearsal Dinner
Any questions?
Meet the team
Showing slide number 1 out of 2
- Asha DawsonOwner & Lead PlannerAsha Genevieve Dawson is a multifaceted force in the wedding industry, known for her unwavering commitment to crafting memorable, artful celebrations for couples. As the founder and principal planner of a renowned wedding company, Asha has become a trusted expert in orchestrating love stories with elegance and creativity. Her work goes beyond the logistics of event planning—she is passionate about helping couples bring their vision to life with grace and intentionality, making each wedding a unique narrative that reflects their journey together. In addition to her flourishing wedding planning business, Asha is a dedicated high school English teacher, where she cultivates her love for storytelling in the classroom. Her background in education enriches her work as a planner, allowing her to draw on her storytelling expertise to help couples express their love and personal stories through the details of their weddings. Whether through carefully chosen vows, poetic speeches, or thematic elements, Asha’s belief in the power of narrative plays a vital role in the weddings she designs. Asha’s passion for love stories is deeply rooted in her family’s tradition of lasting, meaningful marriages. Growing up surrounded by the enduring relationships of her relatives, particularly her beloved grandmother, Geneva, Asha was raised on values of spirit, service, and the importance of lifelong commitment. Her grandmother, a guiding light in her life, inspired Asha to dedicate herself to fostering connection and supporting couples as they embark on their own journeys together. Asha’s own love story is a testament to her belief in romance, dedication, and the beauty of a well-crafted celebration. Her Bridgerton-inspired wedding in Charleston, South Carolina, captured the hearts of many and was featured in the #1 multicultural bridal magazine, Munaluchi. The event, which reflected Asha’s own sense of style and attention to detail, was a celebration of both love and heritage.
- Brianna HowellAssistant PlannerBrianna is a lawyer by training and a designer by passion. Outside of her current role as an International Legal Consultant, Brianna has years of contract review experience. She reviewed healthcare contracts for litigation purposes and formulated employment contracts to meet U.S. immigration standards. Those contract review skills translated well to contract negotiation and revision for her own wedding in 2023! Brianna began her design career in the theater. From winning district costume design competitions to designing set pieces, Brianna led the Design Crew at Countess de Hornle Theater in Boca Raton, Florida, from 2013 to 2015. Since then, she has expanded her hobby to interior design. Currently, she assists her family-run real estate company with creating budget-friendly designs for home renovations and new-build apartments. Brianna is passionate about thoughtful color palettes, tasteful themes, balanced space usage, meaningful personal touches, subtle patterns, and texture blending!
Availability
Reviews
5.0
out of 5.03 reviews
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Alise J
Highlighted review.
5.0
1/25/2025
Asha infused fiery exciting energy for my wedding day!!! She took care to be there for me in every way that mattered!
My dress was fluffed meticulously for my iconic photos making me look like a dang goddess. She communicated professionally with vendors on my behalf and stepped in for a seamless experience. Having her definitely helped me to be able to relax and focus on getting married instead of all the little stressors that came with the wedding day. She was there for me in intimate moments and helped steam my veil when I left it behind. If you're thinking about booking, I would not hesitate and absolutely highly recommend for any wedding!! Thanks again!
5.0
3/25/2025
We didn’t know where to start to make our dream day come to life. This team took the reins and created all we could have asked for and more. Thank you for a seamless and beautiful wedding to remember!
Any questions?
Angelique W
5.0
1/25/2025
Asha provided event planning services for Bread for the World event in ATL. We were delighted with the pre-planning, welcoming, organizing of guests & program support. We recommend Event Productions by Gen.
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Event Productions by Gen
Asha Dawson
|
Owner & Lead Planner
Typically responds within 24h
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