Modern Dress

This was the one and only place I needed to go. Their dress selection is incredible and THE EMPLOYEES are outstanding. The sweetest owner and the girls she has provide you with the most personable experience. This shoppe came highly recommended to me and I highly recommend to everyone.

I knew even before shopping at Modern Dress that my experience would be 10/10 & it most definitely was. I really didn’t think I would say yes to the dress my first time shopping but I did! My experience was extra special for a few reasons- both Ashlee & Sage were able to help me find the perfect dress & both of them will be standing by my side when I say I do! And on top of that, I am marrying Sage’s brother. I truly can’t imagining saying yes to the dress any other way. Modern Dress has a wide variety & selection of dresses. I tried on so many different styles. Sage & Ashlee were great at finding dresses that complemented me well AND met my mom and grandma’s expectations. Whether or not you say yes at Modern Dress, I guarantee your experience will be top notch and a day to remember.

HIGHLY recommend! Brides you will love love love this bridal boutique. I live in the Des Moines area and went to 3 popular places here and in Ames before finding Modern Dress. I am so happy I made the drive up there! One of my favorite things about them is they have unique designers. Many of the boutiques I went to all had the same people... some dress variety within that designer... but all very much the same, whereas Modern Dress has much more of a variety. I love that they carry an Iowa designer, and although that's not who I went with, those dresses were STUNNING as well. The shopping experience was wonderful and I felt completely safe with the COVID precautions they were taking. The dress I ended up falling in love with is made by a designer that no other bridal store carries in the entire state. I loved knowing it would be unlikely that I'd see any friends with the same dress, and I loved it so much! If you are not in Boone- Modern Dress is SO worth the drive!

I absolutely cannot recommend Modern Dress enough! The team is SO helpful & knowledgable throughout the entire experience. From booking your initial appointment all the way through to your wedding day, they're making you feel special, lifting you up, and helping to ease any point of stress. I'm so proud to have been a Modern Dress bride!

I found the gown of my dreams at Modern Dress, and I couldn't be happier with the experience with those ladies!! From the second you set your appointment to after your wedding, they're treating you like royalty and helping with tips and tricks along the way! Not only did they make me feel like a Queen, they gave the best advice and made the experience so much fun!! The wide range of designers, sizes, and prices at Modern Dress makes it the bridal shop for every bride!

I have encouraged ALL of my friends who are on the hunt for not only the perfect dress, but also the best experience to visit Modern Dress. The ladies of Modern Dress are all so kind and attentive to your specific needs and wants. They helped style my look from top to bottom and made me feel like a rockstar each time I stepped in their door. If you’re looking for a one of a kind bridal experience-look no further! And don’t even get me started on their selection of gowns. I just absolutely adore this gem of a place!

I got my dress here, my sister did also, and so did my cousin. I think that their service is great, personal, and their variety is amazing. I highly suggest going.

My experience with Modern Dress overall was really great! The shop is clean and gives off a very comfortable vibe when your trying on the dresses which makes a bigger difference than you think! The girls are all very friendly, and I felt like they had a really good eye on what dresses/trends women want to see! I was so happy with my own dress experience, that we went back and got the bridesmaid dresses and tuxes as well. The bridesmaid dresses were absolutely beautiful, but the only negative thing I would say is that the tux sizes were very inconsistent and many had to be reordered. However, they came in on days they weren't open just to make sure we got all the tuxes fixed and handled that very professionally!

They were really great to work with, I’d 100% recommend them to any bride that wants an easy experience!

They are amazing! Helped me find my perfect dress for my special day!

Modern Dress was perfect! They had so many unique dresses and were very patient! Ashley looked over pictures of dresses I loved and worked tirelessly to find ones that were similar! She also recommended accessories and different options to personalize the dress! I couldn’t be happier and am so excited to pick up my dress in December!! Highly recommend visiting their store!!

Modern Dress in Boone, IA is a MUST! They were phenomenal to work with. I never felt pressured one bit! I loved that they were so attentive to me, but also gave me time when needed to discuss thoughts with family members. PLUS their shop is so cute and just a neat atmosphere! I will definitely be taking my bridesmaids here! Nothing but good things to say!

Literally SO amazing. I went to two places before going to Modern Dress and found nothing so I was a little hopeless when I walked in. BUT Haley was so reassuring that I would find my dress, and I did. The experience was so individualized and fun. My whole party loved it. HIGHLY RECOMMEND!!!

We decided to go to Modern Dress last minute after not having luck elsewhere when a friend recommended it. I’m SO glad she did! The staff was so helpful and they weren’t overbearing/pushy. I had such a pleasant experience and found a gown that I absolutely love. I can say enough good things about them.

Modern Dress was the best decision I’ve made thus far in my planning process! They made my experience so comfortable and meaningful. I was able to find my perfect dress there and have a blast at the same time. I’ve recommended Modern Dress to all my bride friends and one of them just said YES to her perfect dress. This place is the best!

This place was my saving grace! I have shopped at Modern Dress for prom and always had the best experience. When it was time for wedding dress shopping I knew I wanted to go back. The girls there are so nice and they really listen to your wants and needs. If you want to get dolled up in every dress they will put jewelry and a veil on you every time. They are so sweet and so nice and put you first. Also, the selection is unreal! So many styles and shapes for EVERY bride. I can't wait to take my girl friends there and let them try on bridesmaid gowns!

This has been the best experience of my wedding planning process so far (and I have everything booked). The ladies at Modern Dress care about you - they make you comfortable, the setting is initimate, and you can feel the excitement when you walk in. It was a great day for my mom and I to experience - I can't wait to go back for my first fitting.

THIS STORE IS ABSOLUTELY PERFECT!! It had such a beautiful selection of gowns. Literally something for everyone. They were able to squeeze me in last minute, which was so helpful. The ladies are so nice and really knew what they were talking about!!! The atmosphere is so big city in a small town. I would give 500 stars if I could. <3

The ladies at Modern Dress are so kind and wonderful! They let my 4 year old daughter help pick out dress, assisted her with zipping/clipping the dress, and even treated her like a princess.

Modern Dress was my first & only store I went too and fell in love instantly! The staff was so friendly & made such a special day even better. I also had to by my dress off the rack and they were so helpful with this process! Would highly recommend everyone to go here & it’s definitely worth the drive!

Loved my appointment at Modern Dress! They had all the unique styles I was looking for. Sage was so helpful and fun! I have told all my engaged friends to make an appointment. I cant wait to wear my modern dress at my wedding!

They are great staff! Went in and showed them a dress I liked and they didnt have that one but had me try on one that was close and then some others to come up with the right dress for me.. they really listened to what you want to see in your dress and offered suggestions to help make your decision!

I had the most special time finding my dress at Modern Dress! Ashlee made me feel comfortable and I could tell she really cared and wanted to help me find the perfect dress no matter where I got it. The atmosphere was amazing and the process was so fun. So happy I said “yes!” At Modern Dress!

Right when I walked in my whole party was greeted so genuinely! I had a one on one stylist who was ON POINT with what I was going for. She even threw in a few that were out of my style but we’re beautiful. They were fantastic about staying in the price range, and all the dresses were so light and comfortable! They even recommended the perfect brunch place after. It was the most perfect bridal experience!

It was an amazing experience! I am so glad I got my dress here!

Amazing service and a beautiful selection of quality, one of a kind dresses. Sage is the best helper ever! I ordered my wedding dress and bridesmaid dresses with Sage. I had an out of state wedding and Sage and Modern Dress made everything so easy to order and ship out of state. Loved working with them!

The ladies of Modern Dress are personable and make you feel so at ease in their boutique. Deciding on your wedding dress is a big deal, and you need someone there to be excited with you and make you feel special. That is exactly how I was treated at Modern Dress and I am so thankful they made that experience one I'll never forget!

Modern Dress was the PERFECT place to find my dress. All of the dresses were beautiful and the selection was huge! Ashley was a fantastic help and we couldn't have asked for a better experience! I scheduled my appointment on a Friday at 11 and I had the whole place to myself so I recommend a week day appointment! Highly highly recommend.

Modern Dress was my favorite pre-wedding day experience! I would never have made it all the way to Boone had it not been for their unique selection of wedding gowns. I mean, I visited Minneapolis, Winnipeg, and Omaha. None of these places had the gown I ended up buying. I was adamant that I needed to try on Badgley Mischka's Blake gown. They were the only store that had this gown in the midwest when I was looking for a dress. When I tried on this dress, I knew it was the one. It was stunning and so fun to wear! I loved it and was sold. Aside from carrying amazing gowns, this salon is just adorable. It is a quaint little shop that carries brand names but has gowns that accommodate all budgets. They also have bridesmaid gowns, making it a one-stop shop. But the best part about this shop is the staff. I worked primarily with Sage. She was so kind, patient, and knowledgable. She gave me time to facetime family and show them my gown. I did not feel pressured to purchase the gown. They were most concerned with me finding a gown I was happy with instead of pushing for a sale. I cannot thank Modern Dress enough for carrying my gown and making my wedding gown experience one of my best/favorite wedding experiences. I felt stunning on my wedding day. I definitely didn't want to take my gown off! Thanks ladies for providing such a high-quality experience with some gorgeous gowns!

CANNOT SAY ENOUGH. I actually went to Modern Dress for one of my friends to try on dresses. I had kind of started looking at bridal salons, but didn't know where to start. After seeing how attentive the staff was to my friend, I had to make an appointment the next day. Sage (and Ashlee) treated me like I was the only bride in the world. Their patience, talent for styling, and sweetness made my day so easy. Love love love.

The best dresses, shoes, and accessories! So helpful and knowledgeable as well!

Great dress selection at good prices! Very professional and helpful staff. I ended up getting my accessories and bridesmaids dresses here as well. My sister got her dress here before I did was was very happy with their service and selection as well. I recommend Modern Dress to anyone I know that is shopping for a wedding dress!

I found my perfect dress during their annual sale. They had a lot of styles to chose from and great deals!

I had a great experience with Modern Dress. I was a little nervous at first because I had no idea what type of dress I wanted. But Sage was very helpful and we found the dress a lot faster than I thought I would. I couldn't be happier and would recommend Modern Dress.

I had a wonderful time finding my gown at Modern Dress! I was looking for something boho and unique and they, far and away, had the best selection of dresses. They were also a lot more affordable than other bridal salons I visited. My consultant had a great attitude and wasn't pushy during the process! I would highly recommend Modern Dress to anyone that's getting married!

The staff, selection, and customer service at Modern Dress was the absolute best!! I spent an entire weekend dress shopping and was in tears before going into Modern Dress because I was convinced I was never going to find the dress of my dreams. The amazing team at Modern Dress worked together to pull dresses that fit my picture of my dream dress and other dresses that they thought I might like. After hours of trying on dresses I found THE ONE, it fit every single criteria that I wanted in my dress. I cannot say enough good things about this place, I highly recommend the trip to Boone. IA. You will not be disappointed!

The ladies at Modern Dress are so amazing and customer orientated! The whole process was smooth and stress free. They made you feel so comfortable and beautiful. I loved my dress and tell everyone who is getting married to go to Modern Dress!!

This was the first place we went to look for dresses, and we were blown away! The customer service was outstanding, the place was super clean and organized and the pricing was way more reasonable than other places we looked at. I reccomend everyone I know that is looking for a dress to go here first because I loved them so much! Thank you so much Moderm Dress for your outstanding help making me feel gorgeous for my big day!

Ashley and all of the staff are extremely friendly, professional, and wonderful to work with. I felt very comfortable while shopping for both my bridal gown and my bridesmaids dresses. I highly recommend Modern Dress for all brides!

I cannot recommend Modern Dress enough! This was the first place I went to try on wedding gowns, and I had brought my mother, sister, sister-in-law, and 4-year-old niece with me. Ashley was so helpful in assisting me with trying on countless gowns and helped me officially say, "Yes to the dress!" My niece had a ball with trying on flower girl dresses as well, and they even let her hold the sign saying "I found my flower girl gown at Modern Dress" which will be a memory I will forever hold onto. If you are looking for someone with great style, honest opinions, and personable staff head to Modern Dress--you won't be disappointed!

From the moment I walked into Modern Dress, I knew this was where I was going to find my dress. Boone is a little further than some of the other shops I was looking at, but based on their Instagram photos, I knew I had to make an appointment and I am so glad I did! The staff were so fun and knowledgeable, and the beautiful dress choices made the experience feel like a fairy-tale. They have dresses to fit every budget and styles that I had dreamed of trying. Thank you for making my experience amazing! I can't wait for my big day! <3

I spent all morning trying on dresses at a different boutique. I was exhausted and was beginning to feel hopeless, but then I went to Modern Dress that afternoon. The assistants there asked us to take our shoes off which was strange at first, but it turned out to make the experience cozy and gave it an at-home feeling. The first dress the assistant pulled for me ended up being the dress I chose! She had listened to the style and details I was looking for and knew the inventory so well she knew exactly what to pull. I would recommend Modern Dress over and over.

Caroline was great with helping me find my wedding dress. I had a short engagement and only had five months to find my dress. I found the perfect gown and it fit perfectly. Even though it was a new dress they let me take it home! Can't say enough good things about Modern Dress!

The girls at Modern Dress are so kind and welcoming and make sure that you feel important. They listen to the bride and they make sure they do everything they can to get her the dress of her dreams! I would recommend them over and over and over to any bride looking for not only their wedding dress, but any other kind of dress!

I bought my dress in 2016 from Monern Dress and it was exactly what I pictured wedding dress shopping to be! I ended up actually getting the very first dress I tried on, getting back in it to make the decision was perfect and it was exactly what I wanted. I always recommend them, not only do they carry beautiful gowns but the ladies are so great!

From the minute I walked in the door it's the most comfortable environment and sweetest staff! Made shopping for my big day so easy!

I had an absolutely wonderful experience purchasing my dress here. My consultant listened to everything I had to say and took it all into consideration when pulling my dresses. My top two dresses were actually the very first two dresses she pulled for me, and one of them being the one I went with. I went to other dress shops before that and nothing compared to the way I was treated at Modern Dress. They made that moment so special and it is a day I will never forget!!

Modern Dress was more than I EVER could have expected. I went there in search of a Morilee dress, and left with all of my dreams fulfilled. They’re so sweet and fun to work with! And when I went back with my dress to get it preserved, they wanted to see all of my pictures of videos. I’ve already helped another friend find her dress there since, and can’t wait for more ✨💗

This place was so amazing!! Ashley was the best and knew exactly what I wanted!! I can't say enough about this place! Beautiful dresses your guaranteed to find yours here!

Would recommend to any bride looking for her dress!

I am still in LOVE with my wedding dress, veil, and jewelry I got at Modern Dress for our wedding back in March! It was so fun going there and trying dresses on, and I really believe I found the perfect dress! I ended up going with a two piece dress and would have never even thought about it if the girls there had not suggested it! Every detail of the dress, veil, and jewelry was absolutely beautiful!

The girls at Modern Dress were so sweet and helpful when I was looking for my wedding dress. They truly made it an experience, with champagne and everything! Not only were they very helpful and understanding while I was looking for the perfect dress, they also made it fun for my mom and sister. My sister loves tiaras, and tried to get me to wear one when I was looking at veils. Our stylist brought my sister her very own tiara and veil to try on for fun! It was such a good time. They have a great selection of gowns, and they had the perfect bridesmaid dresses in the shade I wanted, so all my bridesmaids were able to get the store discount since we all bought from there. I ended up ordering the bridesmaids dresses later than I should have and I needed to get them rush ordered and the store was very helpful in that regard too. I would highly recommend shopping here!

Modern Dress is a step above the rest! When searching for a bridal salon to start searching for my dream wedding dress, all my girlfriends that had already bought a wedding gown for their wedding told me to go to Modern Dress first. I had scheduled other appointments at other places the same day as my appointment at Modern Dress thinking it was unlikely I would find my dream dress after one day of shopping. Modern Dress was my first and last stop. The ladies at Modern Dress were so professional and are very attentive to what you like and don't like to help you find your dream dress. I loved the wide selection of gowns at Modern Dress, but even more I loved that it had that special boutique feel. They truly make you feel like a bride and are very accommodating to anything you need. I fell in love with my designer gown and loved even more how reasonably priced it was! I would highly recommend Modern Dress to any new bride, it is definitely worth the drive!

Modern Dress in Boone is absolutely wonderful! When deciding where to go first for dress shopping, a majority of my girlfriends that have gotten married told me to go to Modern Dress. I had scheduled other appointments at other places thinking it would take awhile to find my dress. Modern Dress was my first and last stop for dress shopping. I love the wide selection of gowns but you also get that small boutique feel from the store. It was so easy to schedule an appointment with them and they were very accommodating to the number of women that tagged along to go dress shopping. The girls at Modern Dress are so attentive to what you like and don't like, and really help you find your dream dress. This was extremely helpful for me because I am the most indecisive person when it comes to clothing, let alone a dress you get to wear once in a lifetime! I fell in love instantly with my designer gown from the moment I tried it on and the price was extremely reasonable! I would highly recommend Modern Dress to any bride looking for their dream dress. It is definitely worth the drive to Boone!

Beautiful little boutique with many different styles and designers to choose from! Ashley is so sweet and helpful. Ill tell any bride to be to check out Modern Dress!